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6 Successful Social Media Campaigns in China in 2015
China internet advertising market has entered a mature stage in 2015. Marketing on Weibo and WeChat has been one of the most effective methods to promote brands and companies in China in 2015....
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Quick Introduction to WeChat Enterprise Account
WeChat enterprise account is a mobile service for enterprises to establish connections among enterprises and staff, upstream and downstream supply chains, and enterprise IT systems. Enterprise account...
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Ctrip, Tuniu, CY Account for Half of China OTA Market in 2015
Transaction values of all Chinese travel agencies reached about 365.29 billion yuan (US$55.88 billion) and the online reached about 73.55 billion yuan (US$11.25 billion) in 2015 according to...
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482M Chinese Visited Social Media Per Month in 2015
China social media users maintained a rapid growth across all age groups in 2015 according to Kantar. The most popular social media was WeChat, Qzone and Weibo. 50.9% Chinese internet users used...
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WeChat Launching An Enterprise Product
WeChat is launching a separate app for enterprises according to Weixin Team. It’s currently under internal testing with selected enterprises. WeChat Enterprise will be available in one to two months...
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China Travel Market Overview for Q4 2015
As of 31 December 2015, the number of travel agencies in China reached 27,621 according to China National Tourism Administration. The top ten inbound traveler regions by the total number of person...
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Chinese Outbound Tourists Spent $229 Billion Shopping in 2015
China had 109 million outbound tourists who spent a total amount of US$229 billion on shopping in 2015 according to GFK. China was the largest outbound country in the world. GFK’s survey showed that...
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China’s Top 20 Inbound Tourism Regions in Jan 2016
Hong Kong, Macau and Taiwan were the top three inbound tourism sources in January 2016 according to China National Tourism Administration. Also read: China Travel Market Overview for Q4 2015
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Qihoo 360 Enhances Search Solutions with New Analytics Tool
Qihoo 360 announced the launch in Hong Kong of Shangyi on 31 March 2016, which is a set of integrated data and marketing analytics tools designed to help local and overseas marketers and advertisers...
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China Search Engine Market Overview 2015
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch. 2012-2018-01.jpg”...
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WeChat launched video ads in Moments stream
Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and Shanghai targeting. WeChat Advertisements are ads...
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Bing Feeding China’s Sogou to Provide English Search Results
Sogou, one of the top three search engines in China after Baidu and Qihoo 360, announced their cooperation with Microsoft Bing with the launch of two new products: Sogou English Search and Sogou...
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WeChat launched Moments Coupon Ads for retailers
WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday. Tencent’s WeChat team launched ads for Moments steam in January 2015 and video ads...
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WeChat Moment ads min. buy reduced in 2016
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small and medium companies. Monthly active users...
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Chinese tourists to Switzerland down 14.3% YoY in H1 2016
The number of Chinese tourists to Switzerland went down by 14.3% YoY in the first half of 2016 according to Swiss Federal Statistical Office. The number of Chinese tourists stayed overnight in Swiss...
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Average overseas spending per user on Alipay increased by nearly 11% over the...
Alipay shared a study on the spending habits of Chinese visitors on the payment app over the Labour Day holiday (1–3 May) this year. The number of Chinese visitors in Singapore over the Labour Day...
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China Online Retail Market Totaled US$143.5B in Q3 2015
China’s online retail market reached 945.1 billion yuan (US$143.5 billion) with a growth rate of 45% in Q3 2015 according to Analysys. The growth rate was lower compared with the previous quarters in...
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China Internet Quick Overview for 2015
Chinese research company Analysis listed Baidu, Tencent, Sogou, Youku, Alibaba, Liebao, 360, Sohu, Google China, Weibo, Autohome, Letv, Netease, Sina, and Soufun as the most innovative companies in...
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6 Million Chinese Travelers Meant 1.6% of Korean GDP in 2015
China’s travel market reached a total number of of 4.12 billion person-trips in 2015 according to China National Tourism Administration. China’s domestic travel market exceeded 40 million person-trips...
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China Online Accommodation Booking Market in Q3 2015
China’s online accommodation booking market reached 24.983 billion yuan (US$3.89 billion) representing a QoQ growth of 27.98% and YoY growth of 82.16% in the third quarter of 2015 according to...
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